Take A Look: 2022 BMW i Born Electric Revealed

Hello everybody, this was a glimpse into our culture at BMW. It’s all about people, power and passion. That is what we are, and that is what we stand for. You just saw six shot episodes about the BMW IX which has now become the BMW IX. This car defines a new era of mobility all innovations are integrated into a complete system, and we have created by that a very advanced yet easy to use vehicle, because technology should serve customers and you best. Technology should drive progress, and progress can overcome challenges. This is especially true for climate protection, one of BMW ultimate goals. Sustainability is central to everything they do. Therefore, they have transparent and science base project where lowering the CO2 footprint across the entire value chain, whether it’s the supply chain or their productive system or during the lifecycle of the vehicle. Of course the IX is born electric; it is the flagship of innovations. And now it is time to finally show you the vehicle from the inside and the outside.

So here we are, behind the wheel of the BMW IX. The design phase of this project really started with thinking a lot about the interior atmosphere that they want to create. I can assure you that they were inspired by modern atmosphere. In fact, they wanted to create something like a loft on wheels, so something fairly reduced, cozy sitting arrangement, a large flat screen and not much more, to be honest.

  

The vehicle itself is technologically very, very complicated and it’s probable the most intelligent vehicle that BMW has ever built. But it’s exactly this kind of technology that has allowed us to reduce the interior design dramatically so what we’ve done; we were able to reduce the amount of switches. We’re not switchless but we definitely have a lot less switches. Things like ventilation have been minimized, and the screen indeed gas grown in size, is curved, and has touch functionality. We’ve also been able to reduce elements by combining them. This wooden surface, for example, is not just a beautiful surface, it also incorporates some micro-switches. And this glass object is not just a decorative element, it is our iDrive controller, and it also holds touch functionality. So there’re functions that don’t immediately meet the eye. We call this “SKY TECH” the technology is there but not so much in your face. So it’s the definite opposite of high-tech. All in all, we think we have been able to create an interior that will extend your personal, private space into the public domain.

So now let’s have a look at the exterior. Inside profile, the iX looks clean and robust, monolithic almost, like a well-rounded stone with some face sheared of. The car has the footprint of a BMW iX5, the roof height of a BMW x6 and the wheel size of an x7. So for using design, we felt these were ideal ingredients to create a strong design character. The shape we have managed to create is not only looking clean, it also works very well from an aerodynamic point of view. With this shape we have managed achieved a Cd of 0.25, and that’s a new best in the vehicle class. And when you reduce the form language to the extent that we did, all the details matter that much more.

         
Overall is this shape we’ve managed to reduce the number of short lines and we’ve taken great care of every single detail, things like the door handles, for examples, that are completely integrated into the body side, or things like the lamps, where we’ve created a new and slim light signature, both front and rear, by which you will recognize the vehicles not just as a new BMW but as the new BMW iX. So with all of this, we believe the iX is much more than a new electric vehicles from the BMW I. Its showing how we intend to make mobility more sustainable more connected, but also easier to use and definitely much more human. As a matter of fact, we believe the vehicle can become an extension of your personal living environment onto four wheels. And the good news is, we will begin production next year.